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Claude made me an extra €1,636 last month. Here's exactly how
​read time 5 minutes

35 new Golden Guiris signed up in the last month. That's over a hundred percent up on the month before. An extra €1,636 in revenue, from what was basically one hour of work.

In todays newsletter I'll me break down exactly what I did, because if you're selling anything online, you can steal this entire playbook and run it on your own business this week.

First a bit of context...

I imagine most of you know (and if you don't, I want you to respond to this email telling me how you got on this newsletter), I run a community in Madrid called Guiris de Mierda. The premium tier is called the Golden Guiris, and for a long time, joining was about as simple as a form gets.

Name. Email. Phone. Pay.

That was it.

Anyone could join. The signup page was shit. The copy was worse.

Then I changed three things.

Step one: The application form

Instead of taking anyone's money, we now ask people to apply. We vet them. Not everyone gets in.

That alone made membership feel more valuable.

But... that wasn't the real win.

The real win was the data.

The new application asks where they're from. What they're into. The kind of events they're looking for etc etc you get the picture.

Before I knew it, I had hundreds of these applications sat in a spreadsheet telling me in their own words exactly what they wanted.

Step two: Feed the whole thing to Claude (Claudio if you are Spanish)

I anonymised everything then dropped the lot into Claude.

I asked it three things. Find the patterns in who these people actually are. Pull out the exact phrases they use when describing what they want. Tell me what they say is missing from their life that they hope to fill in the Golden Guiris.

Within an hour I had a clearer picture of our member profile than ever.

The big one for me was the verbatim phrases. Claude pulled out specific lines that I would never have come up with on my own.

Real language that didn't sound salesy, describing the problem and the want.

Step three: Rewrite the website in their words

I took the old website copy back to the drawing board.

I fed all of the insights from Claude into Lovable and told it to essentially make me a new website built around what these people want.

Every section was rewritten using the actual phrasing from the applications, fed back to them on the page (muahhaa genius).

The idea being that what a potential Golden Guiri landed on the new page, we were essentially verbalising how they feel.

We understand them and know what they want.

That's the trick.

Three weeks later, signups had doubled.

This trick is nothing new, its an old copywriting trick.

But with Claude and Lovable, now it's on crack

If you want to steal this playbook, here's the version you can run this week.

You don't need an application form. You just need customer language sitting somewhere already. DMs. Replies to your newsletter. Reviews. Whatever you have big dog.

Drop it into Claude. Ask it for the patterns and the verbatim phrases. Then drop that into Lovable to build you a landing page.

Let me know how it works (if well, I want 10%).

That's the titbit for today.

Tom

I work with content creators on a one-on-one basis to help them build a personal brand that monetises and allows them to live a life on their own terms, just like I have.

If you'd like to apply to work one-on-one with me, take this short quiz, and if it's a match, we can book in a call 👇

Take the 4 minute quiz

The Builders Pod

Curious about building community and personal brand? I reckon you'll like the Builders pod 🚀

In this week's pod, I speak with Katya, founder of Latina Society, a community she built for Latin women in London after moving there from Nicaragua.

Katya is a great example of somebody who built a community simply because the one she needed didn't exist yet.

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